If you want to maximize your investment returns and occupancy rates, you must present your property well. It doesn't matter if you have the best property in Riverdale; if you don't have good advertising, people won't know you exist.
So what can you do to improve your real estate marketing strategy? Read on to find out more about the best real estate advertising approaches.
Appeal to Atlanta Residents
One of the most appealing things about Riverdale is its proximity to Atlanta. Many Riverdale residents work in Atlanta and commute to work. Not only does this let them rent a bigger and better place, but it also means living in a more relaxed suburban environment - perfect for young professionals looking to start a family.
If you want to market property in Riverdale, it makes a lot of sense to market towards Atlanta-based professionals. With many companies switching to hybrid work setups, there's no shortage of people who want to escape the big-city lifestyle.
Great Staging
Correct staging of a property is one of the tried and tested home selling techniques. Staging is essentially just decorating and arranging furniture in a way that makes the property more attractive to buyers. Some people will even go so far as renting furniture just for staging.
For the best possible real estate advertising, it makes sense to keep things subtle. The key thing to realize is the best staging lets potential renters use their imagination. Your property should be staged subtly, so people can easily project their own vision.
When people come to view the place, you want them to fantasize about what they'd do with the area. This means making it as impersonal and generic as possible.
Targeted Advertising
If you have an investment property in Riverdale, chances are you're looking for a certain kind of renter. Because of its proximity to Atlanta, Riverdale is popular with young professionals who work in the city.
Are you hoping to rent to these kinds of people? Then it makes sense to do targeted ads. On platforms like Facebook or Instagram, you can buy advertising and set it to only appear for certain demographics. For example, if you want to entice young professionals to leave the city for Suburbia, you might buy ads that target people aged 20-35 in Atlanta.
Share Your Knowledge
Another one of the great real estate sales strategies is to share your knowledge and position yourself as an authority. For example, if you're an investor in Riverdale, you probably know a thing or two about the local real estate market.
By helping others through blog posts, articles, and guides, you can position yourself as the foremost authority on the local property market. This will drive traffic to your website and help a lot with your real estate marketing strategy.
Bring in the Real estate marketing Pros
Just because you're an astute investor doesn't mean you're automatically going to excel at real estate marketing. Often, it makes sense to enlist a professional marketing company while you maintain focus on your investments.
PMI South Atlanta is here to help. We have decades of experience helping property owners get the most out of their investment. We'll put together a solid marketing strategy for your properties. Contact us today to learn more.
