As a Jonesboro rental property owner, you may be reworking your marketing strategy for the new year. You might be focused on where to advertise, how to improve your social media, or ways to incorporate video walk-throughs. All of these are necessary for a healthy marketing plan. However, there are a few suggestions that might help you target your Jonesboro rental property’s best features. And leading with your best foot (or features) forward can improve your overall results when it comes to finding great tenants.
Market Those Features that Are Unique to Your Property
You don’t want your marketing or vacancy message to get lost in the noisy space of rental property vacancy advertising. There is a lot of rental property competition out there. Of course, you’ll need to include your Jonesboro rental property’s primary offerings and amenities, as it’s recommended to do your best to keep potential tenants from having to search for your property’s information. But you can lead with those specific features that only your property offers first to help differentiate your message. Maybe you offer additional on-site storage or have a fenced backyard. It could be the spectacular view from your property that is the most marketable. The goal is to identify what might separate your property from others and lead with those features to attract new tenants.
Highlight Fresh Replacements
Some of your Jonesboro rental property’s best features might be those maintenance improvements or remodels. If you’ve added all new appliances or upgraded the flooring, your marketing efforts should reflect those additions. Adding smart home technology or building a new garage can be just the marketing hook you need to reach potential renters. And they’re significant changes to help your postings stand out from the rest.
Showcase with Pictures of Your Best Rooms
When it comes to images and videos that you incorporate into your marketing plan, consider leading with your best rooms. If the kitchen is fresh and modern, your primary photos should lead with its best features. If the den or living room area feels the most welcoming, use those pictures first. You’ll want potential renters to envision themselves living in the space. Sell them on your Jonesboro rental property’s best rooms to get their attention.
Don’t Forget to Sell the Jonesboro Area
One of the most essential and best features of your Jonesboro rental property is likely its location. Don’t forget to incorporate the best Jonesboro has to offer its residents as part of your marketing plan. From local activities, parks and recreation, and easy commutes, there are a host of perks for those who call Jonesboro home. Luring new tenants away from neighboring cities means also being able to sell them on the amenities of the area.
Marketing What Renting from You Is Like
Potential tenants don’t just want a safe, secure, and well-kept place to live. They also want a positive landlord experience. Don’t hesitate to market what renting from you is like with tenant testimonials. You can also highlight your processes, focusing on simple and easy options for paying rent, reporting concerns, and communicating with you. And if you offer added perks like pet permissions, definitely lead with those details as well.
When you’re ready to begin implementing your marketing strategy, be sure to include your Jonesboro rental property’s best features. And if you have questions about where, when, and how best to target your ideal renting audience, don’t hesitate to contact us. Having a rental property management partner can ensure you lead with your best foot forward in every marketing endeavor and can keep your efforts fresh and relevant.
