We have often offered insights and tips on how best to market your Riverdale rental property. And most people explore new rental options online, even more so over the last year. As an owner with a vacancy, one of the quickest ways to connect with potential tenants is via social media.
But even those channels, including Facebook, Instagram, and Twitter, are becoming increasingly crowded and noisy. Standing out in a news feed and inspiring the scrolling to pause requires something special. Videos can be your gateway to new renters via social media platforms. And today, we’ll show you what elements your marketing videos need to see results.
Don’t Be Afraid to Create Your Own Videos
While a professionally produced video might look best, you can certainly create your own rental property videos. If you’re camera-shy, that’s ok. Technically, you’re really only going to focus on highlighting your Riverdale property’s features. But appearing in your own social media video, even just for a brief introduction, will help build a connection with the viewers. They’ll see a real person behind the property. This can also help build trust and likeability. After all, tenants want to rent from friendly landlords and owners. Your social media video can be a candid opportunity to demonstrate your character and personality.
Test Different Messages
Don’t be afraid to venture outside the lines of a traditional walk-through video. Maybe create a video when you have a contractor inspecting for routine maintenance at your property. You can drive home the message that your properties are well maintained. Consider creating short videos with tips about what renters should ask landlords before signing a lease. Offering nuggets of helpful information and advice without constantly promoting a vacancy can help increase your authority within the Riverdale community. You can get creative, too, and play around with music, themed topics, and graphics if you’re savvy.
Video Testimonials Are Huge
People rent from property owners who have a good rapport with their tenants. Consider incorporating a few testimonial videos into your social media marketing. A brief statement or two from existing renters would suffice. But it would gain tremendous mileage in building trust with your company. Be mindful of securing permissions from anyone you feature in a video. And then encourage them to also “like” and “share” their own testimonial for increased social media reach.
Fresh Rental Property Walk-Through Videos Are Key
Having one walk-through video of your Riverdale rental property will certainly help initially. If you’ve invested in a professional production, those videos are great for your website and even YouTube channel. But don’t let your videos get stale. Consider supplementing your video library with other videos, maybe with more emphasis on the freshly landscaped backyard or newly installed appliances.
Videos About Riverdale
Owning a rental property in Riverdale means you likely will market the Riverdale amenities and community events. People can be attracted to the area because of short commutes to work, great retail options, and a less hectic lifestyle. Consider creating social media videos that showcase some of Riverdale’s best assets. You can even team up and collaborate with other businesses in the area for an increased social media presence.
If you’re ready to give your social media marketing a boost, videos are a proven way to connect with your local audiences. And if the thought of making your own videos has you feeling a little anxious, contact us! We can help you develop a new social media marketing strategy with all the right video elements to significantly see results. Our rental property management professionals are experts at keeping social media campaigns fresh and reducing the number of days your property remains vacant.
