Owning Stockbridge rental property has been an incredibly rewarding journey for you so far. But some of the challenges, especially in light of the pandemic, are making it harder to find the most lucrative best practices forward. You’re exploring new ways to streamline your operations, improve cash flow, and grow your ROI. One pillar of your operations involves marketing Stockbridge vacancies and attracting new tenants.
You used to rely on flyers, word-of-mouth, and lawn signage to get the attention you needed from potential renters. But today’s engagement landscape is entirely different. And it requires a new playbook. Today, we’ll share the online marketing trends Stockbridge rental property owners should know, with suggestions for making the most of the digital resources that produce the most results.
1. Renter Demand Is Changing
People are working from home more, meaning they’re interested in living in a place that has a home office or unique space for those Zoom calls. The stats suggest too that people are relocating away from the heavily populated city centers. As a Stockbridge rental property owner, you can leverage these trends in your marketing efforts. Promote the amenities your property offers that might accommodate a remote worker or need for a home office. You can also highlight the nature of the Stockbridge area, being a breath of fresh air outside the hustle and bustle of Atlanta. Make sure your listing shows off what today’s renters want most from a property, including these two growing demand trends.
2. Videos Are the Only Way to Go
The days of stagnant text-only listing ads are long gone. Every online listing you have should be primarily comprised of well-positioned photos and thoughtful walk-through videos. No one has time to consume paragraphs of boring text anymore. What will stand out to your potential renters most are spacious living room photos and well-manicured backyards. A smartphone is all you need to capture the experience perfect for online advertising.
3. Electronic Payment Options
Today’s renters are digitally connected to all their accounts. Stockbridge rental property owners should be using this trend to introduce a variety of electronic payment method options. Whether you opt for ACH withdrawal or Venmo, keep your payment channels well-documented for your records. But you’ll likely find collecting rent gets a whole lot easier with more digital payment options.
4. Getting Social for Better Results
Some digital marketing channels are better for reaching potential renters than others. And you can be making smart use of social media to drive awareness of a recent vacancy and inspire referrals. Share images and videos on social media, too, and encourage sharing among your connections. You don’t have to invest in lofty ad spend to get results, either.
5. Virtual Meeting Options
Don’t limit your pre-screening and tenant conversations to in-person meetings. Get comfortable with video conferencing solutions that make for quick and easy engagement. Share your digital calendar and encourage new potential renters to schedule calls directly. And connecting digitally can help eliminate any in-person scheduling conflicts and dispel engagement excuses.
6. Building a Digital Network
Another digital marketing trend Stockbridge rental property owners are leveraging these days include building digital networks of contacts and resources. These connections might be Chamber or Economic Development related. Others might be helpful for finding new contractors or referring partners. Even real estate communities online can be great resources for rental property investors. From joining Facebook Groups to joining online communities for the Stockbridge area, you can have a captured audience to share ideas, upcoming vacancies, and local neighborhood support.
If you’re exploring new ways to market your Stockbridge rental property online, consider some of these latest trends in building out your strategy. And you can always contact us to explore how we can handle all of these marketing efforts on your behalf.
