You don’t have to be a Hollywood visionary to create videos these days. With millions of everyday Americans taking to Tik Tok, YouTube, and Facebook Live, it’s clear video is the new way to engage and reach an audience. From your perspective, as a Peachtree City rental property owner, marketing videos and property walkthrough videos are critical components of your marketing strategy. But not everyone is comfortable on or behind the camera. Today, we’ll offer a few easy-to-implement tips to help build your confidence and create great videos. After all, you don’t need these videos to win Oscars. They just need to bring in quality renters.
1. Do Your Homework First
Before you hit record and start rolling, consider doing a little homework first. Look at how other rental property owners make their videos, focusing on style and property features. You don’t want to create an identical marketing video. But knowing how others use video can help you develop your own unique personality and flare with your Peachtree City videos.
2. Do a Physical Walkthrough without Recording
Consider walking through your Peachtree City rental property as you would with actual prospective renters. Doing a few “dry runs” can help you identify the key areas you’d like to highlight with your marketing video. It will also help you conduct the walkthrough as an authentic introduction to your property’s best features. You’ll obviously want to be sure to include key amenities, including bedroom sizes, kitchen appliances, backyard privacy, and storage spaces.
3. Be Mindful of the Little Things
As you do a physical walkthrough, before creating your marketing video, look for the little things that can make a big impression. Tidy up, so you don’t have cobwebs in your shot. Consider adding a nice vase of fresh flowers to the kitchen island for color. Make sure you don’t have any squeaky door hinges. Change all the lightbulbs so you can shoot with quality lighting. It’s these details that can impress or deter new potential tenants.
4. Motion Makes the Experience Come Alive
You might assume that shooting slow, panning marketing videos and still shots is best. But what is most engaging about videos is the engagement of movement and action. Consider walking and narrating the tour, with a steady hand, of course. Potential tenants will experience each room with you, and each detail will come to life, right down the hardwood floors or the warmth of the natural light.
5. Show Everything Your Peachtree City Property Has to Offer
Don’t just stick to the basics when you video your Peachtree City rental property. Yes, there are critical components that potential renters want to see first. But to offer a truly engaging experience, consider showing every corner, nook, and cranny with your marketing video. Closet sizes, unique drawers and cabinets, and inviting patio spaces can also help sell your rental property’s living experience. Multi-family property videos should also include common areas, laundry facilities, and parking amenities, as well.
6. You Don’t Have to Be the Star
If you’re camera-shy, you don’t have to be actually in the marketing video. But because you’re the voice of management, it is recommended that you speak or do the voiceovers yourself. Take your time during the walkthrough, but don’t go too slowly in a way that inspires impatience with your audience. Speak clearly and have fun with it. Your enthusiasm will be contagious to anyone who watches.
If you’re still not confident in your own abilities to create marketing videos, you don’t have to do it alone. Contact us and allow us to develop a video marketing strategy that inspires and keeps your Peachtree City rental property on the top of everyone’s must-see list.
