Your Fayetteville rental property may not be ideal for every generation of renter. But if you’re looking to attract younger, career-minded professionals to your space, there are a few key amenities to market specifically. Anyone focused and driven to succeed in their career will look for some rental property features over others. Today, we’ll highlight what your marketing strategy should include if these potential tenants are your targets.
1. Commuting Distances & Travel Accessibility
Regardless of the industry, they’re in, career-minded professionals won’t move anywhere new without first considering the commuting time and the driving distance required to get to work. Your Fayetteville rental property marketing messages should include the convenient, 30-minute drive to Atlanta. Hartsfield-Jackson Atlanta International Airport is only about 20-25 minutes from Fayetteville, as well. Any young professionals will likely appreciate the short commutes and convenient travel access.
2. Going Green & Energy Efficiency
One of the rental property amenities younger generations consider valuable is energy efficiency. If faced with a choice between two properties, one of which offers recently upgraded energy-efficient window treatments, these young individuals will likely choose the efficient space over the non-efficient space. Your Fayetteville rental property marketing messages should communicate these types of amenities. From energy-saving lighting to community garden areas, these types of green features matter.
3. Modern & Clean Looks
Whether your Fayetteville rental property is an older dwelling or new construction, you can attract career-minded professionals by showcasing clean and modern looks throughout the space. Neutral, lighter-colored paints can make rooms appear more spacious. Modern appliances are certainly appealing, too. But if you can’t afford to upgrade your property’s entire roster, consider one or two appliances at a time. Or you can update light fixtures or faucets with more modern designs instead.
4. Smart Home Technology & Security
In conjunction with modern updates and energy-efficient must-haves, smart home technology is always a great upgrade to promote. There are several products you might consider adding within a variety of price ranges. A smart thermostat or wireless security system can be the feature that seals the deal. These types of upgrades should always be part of your marketing message.
5. Fayetteville Community Amenities
Career-minded professionals might be attracted to your Fayetteville rental property because it offers a quiet oasis away from the noisy big city with proximty close enough to commute. These renters will often look to move to a suburb city based on the community connection and local amenities, too. It’s always a best practice to leverage the local attractions, including restaurants, farmers’ markets, and retail options. Younger generations will appreciate things to do over the weekend without traveling to nearby Atlanta. So, nightlight, unique fare, and availability of parks and recreation are all significant aspects to promote.
6. Low-Maintenance Features
Career-minded professionals spend their time advancing and pursuing their careers. They don’t have the time to tend to high-maintenance homes, nor do they want to use their downtime for housework. Attracting these types of tenants to your Fayetteville property might mean offering a separate service for yard work or house cleaning. Promoting these conveniences can be incredibly attractive to the busy, career-focused tenants.
7. Digital Options for Every Stage of the Process
Busy people don’t have the room in their schedules for lengthy property visits or Q&A sessions with property owners. Consider leveraging every digital resource available to make your Fayetteville rental property experience a quick and efficient one. Offer virtual tours via social media and outline a comprehensive FAQ section on your website. Remote viewing options and digital lease signing are must-have conveniences the career-minded professionals will appreciate.
If you still need help developing your Fayetteville rental property marketing strategy, especially if you’re targeting busy professionals, contact us! We can help you create a plan tailored toward your ideal tenants and so much more. Let’s connect and discuss your goals!
