You invested a great deal in your rental property. Your property is a gem in an ideal spot and at a solid price point. You see how ideal the scenario is, but what about your prospective renters?
You have control over certain variables, such as location and price, but you also may make the property attractive to quality tenants in other easy (and even fun) ways. Here are a few tips to showcase your property’s greatest features in the best light and bring in more renters to your Clayton County property.
1. Take High-Quality Photos of the Property
People are visual creatures, and photos will always be the main draw of any ad that you post. Avoid uploading low-quality photos. Take your photos with a digital camera that has a high resolution. Using a flash makes the photos look either fake, white-washed or both.
To avoid this effect, take photos during the day when natural light is most flattering inside the unit. Let natural light into the rental, but always point the camera away from the main source of light. Keep it to your back as you shoot.
Also, experiment with different angles to emphasize special features inside the unit. Don’t mislead renters by using a wide-angle lens or over-edited photos. Only edit each photo to the degree that it is relative to reality.
Before you take photos, ensure the property is without clutter and staged. You want potential renters to see themselves living there.
2. Strategic Advertising Is All About Timing
When will the property be vacant? The ideal time slot is four to six weeks before the unit is ready to rent.
If you advertise over six weeks, you may get renters who aren’t ready to commit. If you advertise with only four weeks left, you could encounter questionable renters who come with their own set of issues, such as a runner fleeing from their current landlord.
3. Market From Multiple Angles and Methods
Aside from Craigslist, there are multiple platforms and methods for getting the word out about your Clayton County rental. Here are a few ideas for marketing from various angles:
- Cross-post beyond Craigslist. Go ahead and post on Craigslist, making sure you upload quality photos to the website. Don’t forget to cross post to similar sites, such as Zillow, and also don’t forget about popular city blogs that may provide similar listings. You might be able to list your property for free and reach a more defined target audience. Don’t discount social media.
- Post a sign on the lawn. This is a classic move to let potential renters know the property will be available. Make the sign as attractive and attention-grabbing as possible. Place a guiding sign on closer to a well-trafficked road.
- Work through referrals. Ask friends, neighbors or others in your networks for referrals. Word of mouth is tried and true, and you can also offer a gift card as an incentive.
4. Create a Quality Ad
Hold your cross-posting horses. Don’t post a hasty ad across various websites. Take time to curate a quality ad that will draw in quality tenants.
Always include the price in the ad. Price matters to every searcher and helps every person find what they are and aren’t looking for. Listing the price gets you closer to finding the right fit.
List special features and choose adjectives wisely, such as the word “spacious” when it comes to bedroom. This is where high-quality photos will showcase these features, but you should still describe special details. Don’t go overboard, though.
Consider what keywords people will use to search for rentals like yours and use those.
Don’t forget to list directions with recognizable features. This is a great chance to list nearby assets for people to find the property, such as a quirky coffee shop. “While in town, also try these nearby stops…”
These are just a few ideas to get you started to attract quality renters. Want to learn more about finding the best possible tenant? Contact us at PMI South Atlanta for more assistance.
Image: Unsplash
