Owning a rental property in Jonesboro can be incredibly lucrative. And depending on your specific property, it may just have a knack of selling itself to potential renters. But when it comes to marketing target demographics, Jonesboro has unique amenities to offer. For example, if you’re looking to attract recent retirees to your rental, here are a few tips to consider that will resonate with those who have some retirement time on their hands.
Baby Boomers Want to Rent
Baby Boomers, as they’re often known, represent an aging population of individuals and families who are on the hunt for living their best retirement lives. And part of that retirement lifestyle means uprooting a little, making a rental property very appealing. Many retirees are looking to downsize their larger family homes and all the homeownership duties that come with it. Eager to find new living arrangements with easier-to-manage spaces and far less maintenance, these retirees may just be looking for your Jonesboro rental property.
Empty Nesters Want Convenience
When you market your Jonesboro rental property, you’ll want to highlight the convenience amenities first. Empty nesters will be attracted to certain efficiencies, like newer appliances or smart home technology. They will appreciate laundry appliances and a spacious garage, too. Anything your rental has that’s designed to make life a little easier should headline your vacancy listings, especially when attracting retirees.
Jonesboro Things to Do
Retirees won’t be too concerned with commute times like the career professional tenants would. But with the free time on their hands, retirees will undoubtedly be interested in moving to an area that offers plenty of recreational things to do. So when you create your Jonesboro property vacancy listings, be liberal about including all the incredible experiences residents love here. Talk about favorite restaurants, parks and recreation, and entertainment options. These will all be appealing to freshly retired individuals looking to move.
Make Inquiring Easy
Not everyone is as tech-savvy as you. And to avoid missing an opportunity to connect with a retiree looking to rent, make sure your vacancy listing steps to inquire are easy. Provide good old-fashioned phone numbers to call and offer an email for available walk-through scheduling. Booking in an online calendar is only efficient if your intended contact is comfortable with it. Make sure you have plenty of ways for retirees to connect with you about your Jonesboro property.
Advertise Where Retirees Will Notice
To attract retirees to your Jonesboro rental property, you might have to think outside the vacancy listing box when you advertise. Consider printing beautifully designed pamphlets of your property to hand out at the local community center or post in Atlanta-area diners. Retirees tend to favorite Facebook to Twitter or Instagram, as well. Find the hotspots where retirees prefer to be or spend their time now, and make sure your rental property listing is visible, right where they can find it.
Be Mindful of Your Language in Ads & Conversation
The last thing retirees want to hear is that they’re an “aging demographic.” Don’t imply in your listings or conversations that your Jonesboro property is perfect for the “elderly,” either. You might as well slam the door in your own face. Instead, stick with the value-driven amenities and use language like, “retirees love living in Jonesboro because…” as it will resonate better with a retired audience. Keep it simple. Promote what’s important. And be mindful not to overstep into any gray area that might be considered a form of housing discrimination.
If you still need help developing your marketing strategy, let us help! We can assist with drafting the perfect campaigns designed to attract retirees to your Jonesboro rental property. And we can help with everything else your property management task list might need help with, too!
