You have learned as a Forest Park rental property owner that one of the most important aspects to finding quality tenants is first identifying who your best renters are. If families happen to be your target audience, there are a few tips to consider as you develop your marketing strategy accordingly. Marketing to families means promoting property features families prefer. And they certainly have a specific range of deal breakers when it comes to selecting a rental home. Get creative and tap into some of these ideas to help make your Forest Park rental property the first pick for renting families.
Marketing the Forest Park Area
When marketing to families, it can be helpful to promote the Forest Park area as a family-friendly community. You can highlight some of the many parks, for example, especially if there’s one near your rental property. Education is a priority for those looking to relocate with school-aged children, as well. Consider sharing school information or activities that might be of interest. Families typically look to move to areas that offer convenient access to healthcare and related services. Using the best of what Forest Park has to offer as a city, can help reinforce the decision for families looking to move.
Creating a Family-Favorite Shortlist of Amenities
There are some features and attributes of a rental property that will appeal immediately to families. If your rental property has these key amenities, you can then create a shortlist of property details to promote first. For example, fenced in backyards are important to renters with young children. Multiple bedrooms and bathrooms are also essential and worth promoting. Busy parents need convenience, too. So, any extras within your property that simplify daily tasks, like in-home tech, new appliances, and ground-level laundry rooms can be irresistible for family life. Knowing what specific perks your Forest Park rental property offers to families will help you speak directly to their needs in a home.
The Channels Families Use Most
Once you know what you want to promote, you’ll need to be precise about where you begin marketing. Dads and moms who are on the hunt for a new place to live will likely start their searches online. And they’ll be looking for referrals and reviews to solidify their decisions. Consider showcasing your vacancy on social media pages and within community groups. Join and share your rental property openings in both Atlanta based groups and Forest Park community groups, as well. Of course, any opportunity you have to leverage positive tenant testimonials will be helpful in reaching families.
Crafting Your Message to Target Families
Remember, when it comes time to prepare your marketing message, you’ll want to use language that appeals to families. Use words like “peaceful” and “family-friendly” when describing your rental property. Renting families are often busy, so list all of the pertinent details upfront. Imagine they’ll be consuming your messaging with a mobile device, so smart execution of information is critical. Use images that show your property’s best family-friendly features and appeal to a family’s need for security, convenience, and feeling of home.
If your priority is marketing to families, your plan will need to look different and go beyond a general rental property vacancy listing. Tap into some of these strategies to help you speak directly to your target audience. And if you feel you’re ready to step up your efforts, consider partnering with us! Our rental property management professionals are experts in understanding how to advertise and market properties to families. We can help you develop a marketing plan and execute it precisely, attracting families to your Forest Park rental property.
