Properly marketing your Riverdale property is the key to success. Here are five tips to get the word out, lease signed and keys in the hand of a new tenant.
1. Maximize the Appeal of the Property
The property needs to be attractive as it possibly can be, so always prepare to conduct a move-out inspection with the prior tenant. Make necessary repairs and updates to the unit.
Once these essentials are complete, you are ready to take photos of the rental for marketing. Never include photos of a property being repaired or with an existing tenant’s furniture and mess in your listing. Prospective Atlanta renters may assume something is wrong with the property and not express interest. Highlight its special features.
2. Make Prospectives Want to Rent the Story of Your Property
What makes your property special? Who is your target audience? Are they students, young professionals, a married couple or retirees? What is your property close to that would appeal to your target demographic? Get to know your prospective tenants before posting ads to better understand how to reach them while they’re researching properties.
Paired like a fine wine with the photos, the story of your property will entice prospective Atlanta renters to contact you. The best marketing copy tells everything that applicants want to know and simultaneously screens out uninterested parties.
What does your property offer? Of course, you also need to list the obvious: location, number of bathrooms and bedrooms, application fee, deposit and rent amounts, pet policy and contact information.
What are the amenities? Laundry hookups and new carpets are great, but what else makes the property special? Is it close to the freeway or a park?
Don’t forget about other important factors, such as what the neighborhood is like. Don’t be afraid to include an incentive, perhaps a special on the deposit amount.
2. Make Them See the Signs
Clichés persist because they are relatable and effective. Make prospective tenants see the signs.
Market within the neighborhood, on local community boards. Have your own “for rent” signs made, so that they will be unique and draw in the best tenant for your Riverdale property. Place a sign on the property upfront in a spot that complements the curb appeal while in the eye of mobile and foot traffic.
Word of mouth travels fast. Get permission to place signs on nearby streets with more traffic.
3. Develop a Strategy for Social Media and Online Listings
Are there any Facebook neighborhood groups or related social media pages where you can post a listing? Don’t discount the power of social media. Go where your tenant goes, as most folks have at least one social media account these days.
Online listings and well-known websites, such as Zillow and Craigslist, offer free posting opportunities. Look around for regional listing websites, such as Atlanta’s First Multiple Listing Service (FMLS) and MegaAgentRentalsAtlanta.com.
4. Invest in Local Print Ads
Traditional newspapers are still alive and relevant, and local classifieds are here to stay. Take out both a print and online listing.
Don’t forget about local magazines. Many magazines focus on niches, such as family, recreation and more. Readers are already being convinced of the lifestyle they want to lead as they actively research, so get in on the action.
Also, don’t underestimate local influencers and bloggers. If you have a connection, use it.
5. Enlist the Help of a Property Manager
Property management companies also take over marketing duties for vacancies for a small fee, and you can add on any services that you need. Property managers have years of experience and connections that you can use to your advantage.
If you prefer to be more hands-off, enlist the help of a property management company like PMI South Atlanta. Contact us with any questions if you need help telling the story of your Riverdale property. Let’s get the word out together.
Image: Pexels
