When marketing your Clayton County rental property, you’ll want to build a strategy that speaks to the wants and needs of potential residents. In developing your plan, it may help first to identify what it is Clayton County renters may want most out of living in the area. You can then craft the precise messages to address those preferences in a way that has people flocking to your rental property.
People Need Access to Products & Services
Moving outside of the Atlanta city limits, to some, may automatically mean giving up some of the creature comforts that only the big city provides. As you market to this audience, lead with messages that highlight the Clayton County conveniences that local residents enjoy and prefer. Showcase the short drives or nearby proximity of healthcare, great restaurants, and must-have service providers. Some people will consider moving to Clayton County once they realize they’ll still have access to shopping, dry cleaners, and urgent care facilities.
Location, Location, Location
People can often choose where they live, but they aren’t quite as liberal about choosing where they work. Appeal to those who call Atlanta their career home by advertising the quick and easy commuting from Clayton County. Many will base their rental choices on how long of a drive they’ll have in reporting to work. Sharing the unique location of Clayton County, with proximity to the airport and major highways, can help ease the decision to relocate. Be deliberate about sharing the convenience of your rental property’s locale as a way to attract those city-dwelling, career professionals.
Renters Want Friendly & Accommodating Landlords
Anyone currently renting, may already have a laundry list of pet peeves about their current landlord relationship. As you consider marketing your rental property, leverage your process and people as welcoming, friendly, and attentive to new residents. There may be standards of practice, for example, that you use regarding reporting maintenance concerns and timelines for repairs. How you engage, your current tenants can be just enough of a contrast to others, to inspire renters to move.
Allow Prospective Renters to Visualize Themselves Living in Your Rental
Allow renters to visualize themselves living in your property. Show the beautiful view of the yard from the kitchen window. Feature pictures of a soft piece of furniture and a hot cup of tea. Potential residents can then imagine themselves relaxing on a lazy day. Move through your rental property to find its best and most unique aspects. Then use those attributes as leading marketing points as you promote your vacancy. Appeal to prospective renters’ by showcasing how your property will fit perfectly into their lives, and feel like home.
Clayton County Offers Unique Experiences
Lure potential renters to your rental property by showcasing the unique experiences that Clayton County area has to offer. Use the five senses to craft messages about the mouth-watering fare with local restaurants. Highlight the aroma of the spring lilacs in bloom or the neighborhood barbecue. Use images that demonstrate the ability to connect with nature with a walk along one of the many scenic trails or stroll in the parks. Or share local family-friendly festivals and events, that call Clayton County home. These experiences, unique to the area, may be what potential residents will embrace the most.
In the end, to entice new residents to your rental property, it’s about showing them what they’re missing. Get renters excited about your property, as well as the prospect of joining a community of friendly neighbors. Remind them that renting from you is an equally positive experience. If you need assistance with carving out your best marketing plan and understanding what Clayton County renters want most, contact us! We can be the professional property management partner you need to get started.
